January 01, 2019

Bolstering Employee Engagement via Gamification

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“Do more with less” is the maxim that organizations today are striving to achieve. However, the major intricacy here is to not only encourage the employees to perform better at their roles but also help them engage with customers most efficiently. To achieve this feat, most of the organizations are gravitating toward gamification that can incentivize the employees to accomplish more and drive more value for the organization. Nevertheless, the complexity involved in building, deploying, integrating, and managing a standalone gamification platform often hinders enterprises looking to adopt a gamification strategy.


This is precisely where Funifier, a renowned gamification solution provider comes in with the ability to gamify any mobile application, website, or even internal legacy systems in a matter of minutes. Unlike other platforms, Funifier’s powerful gamification engine can deliver a wide range of results—whether it’s gamifying a retail store chain to reward consumers making purchases, or the store managers for increasing footfalls, or a software development team for Deploying their code within the allotted time.

To deliver these customized results, Funifier collaborates with their customers in defining their success metrics and the strategy to achieve those metrics. Then, Funifier provides up to 100 different game mechanics such as the badges, defacto points, leaderboards, as well as boosters, last mile drives, quests, chain combos, and timers that will best suit the client’s gamification goals.

The gamification engine executes the strategies in the backend, while front-end can be of wide varieties of environments, from custom applications and websites, from custom applications and websites to third-party software such as Jira, Salesforce, GoToMeeting, Google Docs, and more. Funifier’s technology integrates with over 700 systems, including IoT devices, VoIP systems, and HTML platforms to feed data into the proprietary gamification engine. The ease and simplicity of configuring and deploying Funifier’s gamification engine across a multitude of environments play a crucial role in the success of the customers’ gamification initiatives.

“To deliver results, it is important that we recognize that each customer environment is unique and requires its game plan,” says Igor Radic, CEO of Funifier. The engine supports different personas in the enterprise, depending on their skill sets. Funifier allows developers to orient websites, mobile applications, and internally customized systems to the gamification strategy, without the need to recalibrate their code and engines. For a more creative set of people, the Funifier gamification engine has a ‘Marketplace,’ which offers a wide variety of pre-defined gamification mechanics to be leveraged in the creation of the strategy itself.

Additionally, Funifier Studio, an admin interface for gamification strategy management, allows users to tweak game mechanics like player profiles and incentives at a nontechnical level. These dynamic gamification options help the We have always aimed to support gamification strategies on-the-fly and across various applications and use cases, in a customized way customers manage and improve performance metrics in specific areas, as well as for their requirements as a whole.

In one instance, Funifier worked with the biggest bank in Brazil that was striving to improve the usage of its mobile application services while replacing its teller system. By quickly gamifying consumer engagement in the mobile application, the bank went from one million users to seven million users in just six months, a recurring example of how simplicity and fun can drive profound results.

Supported by offices in Brazil, Mexico, Australia, France, Dubai, and North America, and a wide partner network that spans globally, Funifier serves its customers in more than 15 different languages. Thriving at the nexus of cutting edge technology and a deep understanding of local cultures and businesses, Funifier has positioned itself to redefine gamification in a radically simple and fun way.


This article was originally published in CIO Outlook in 2019.

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