November 03, 2017

Creating Valuable Engagement Strategies

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Organizations always strive to ‘do more with less’. The challenge involved here is to not only have the employees perform better in their individual roles, but also help them engage with customers in the most efficient way. Gamification holds the answer to this challenge, with an ability to incentivize the employees to accomplish more and drive more value for the organization.

However, the complexity involved in building, deploying, integrating, and managing a standalone gamification platform often stands in the way of enterprises looking to adopt a gamification strategy.

Enter Funifier, a company that is capable of gamifiying any website, mobile application, or even internal legacy systems in a matter of minutes. Unlike a platform, the company’s powerful gamification engine can deliver a wide range of results—whether it’s gamifying a retail store chain to reward consumers making purchases, or the store managers for increasing footfalls, or a software development team for deploying their code within the allotted time.


In order to deliver these customized results, Funifier works incollaboration with their customers in defining their success metrics and the strategy to achieve them. Then, Funfier provides up to 100 different game mechanics such as the defacto points, badges, leaderboards, as well as last mile drives, boosters, quests, timers, and chain combos that will best suit the client’s gamification goals. The gamification engine executes the strategy in the background, while the front-end can be a wide variety of environments from custom applications and websites, to 3rd party software such as Salesforce, Jira, GoToMeeting, Google Docs, and so on. Overall, Funifier’s technology integrates with over 700 systems, including VoIP systems, IoT devices, and HTML platforms to feed data into the proprietary gamification engine.

“We keep adding more integrations and game mechanics to our engine frequently. With these extended functionalities, the engine creates a fun environment for the end users, where they can perform the required actions to earn rewards from the organization,” explains Igor Radic, CEO of Funifier. “Even the administrator finds it easy and fun to build and deploy their Each customer environment is unique and requires its own game plan,” says Mr. Radic. The engine supports different personas in the enterprise, depending on their skill sets. Funifier allows developers to orient websites, mobile applications, and internally customized systems to the gamification strategy, without the need to recalibrate their code and engines. For a more creative set of people, the Funifier gamification engine has a ‘Marketplace’, which offers a wide variety of pre-defined gamification mechanics to be leveraged in the creation of the strategy itself. At the other end of the spectrum, the Funifier Studio, an admin user interface for gamification strategy management, allows senior executives to tweak game mechanics like player profiles and incentives at a non-technical level. These dynamic gamification options help the customers manage and improve performance metrics in specific areas, as well as for the organization as a whole. In one instance, Funifier worked with the biggest bank in Brazil that was striving to improve the usage of its mobile application services while replacing its teller system. By quickly gamifying consumer engagement in the mobile application, the bank went from one million users to seven million users in a period of just six months, a recurring example of how simplicity and fun can drive profound results.

Supported by offices in Brazil, Mexico, Australia, France, Dubai, and North America, and a wide partner network that spans globally, Funifier serves their customers in 15+ different languages. Thriving at the nexus of cutting edge technology and a deep understanding of local cultures and businesses, Funifier has positioned itself to redefine gamification in a radically simple and fun way.

“We have always aimed to support gamification strategies on-the-fly and across various applications and use cases, in a customized way”


This article was originally published in CIO Review in 2017.

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